The Little Man Ice Cream Company celebrates Black History Month

Little Man Donates 100% of Scoop for Scoop proceeds in honor of Black History Month

The Little Man Ice Cream Company celebrates Black History Month throughout February 2021. As a result of 2020, a year of  tumultuous protests brought on by the violent deaths of George Floyd, Breonna Taylor, Ahmaud Arberry, and 31 others, we have been moved to participate and promote social equity in our everyday practices. Little Man Ice Cream Company is committed to Black Lives Matter.

During the entire month, 100% of our Scoop for Scoop proceeds will be donated to various organizations that have brought issues of social justice into sharper clarity for communities around the globe. It is fitting that the Black Lives Matter organization has been nominated for a Nobel Peace Prize this year, and speaks to the power of community engagement that affects policy changes to better our world. We all own the change. As Dr. Martin Luther King said so presciently, “True peace is not merely the absence of tension; it is the presence of justice.”

We will honor four special local leaders of change including, Owetta McNeil, Beverly Grant, Bethel Nathan and Stephen Brackett, aka, “Brer Rabbit,” who have passionately fought for racial equity throughout Colorado. Please join us every Friday on our Social Media feeds to hear their stories.

Additionally, our owner Paul Tamburello will be hosting a weekly ZOOM call on three Monday evenings this month (February 8, 15 & 22) from 7-8:30PM to highlight some of our amazing black leaders, celebrate the black family experience, and explore issues of race, justice and equality. Everyone is welcome to join. Join Zoom Meeting

If you are interested in some context on Black History Month, every year since its founding in 1926 by Carter G. Woodson (it was first known as Negro History Week) the goal was to estabish themes that explored the black experience. According to the Association for the Study of African American Life and History (ASALH),  “The intention has never been to dictate or limit the exploration of the Black experience, but to bring to the public’s attention important developments that merit emphasis.”

For 2021, the theme is “THE BLACK FAMILY: Representation, Identity and Diversity.”The black family has been a topic of study in many disciplines—history, literature, the visual arts and film studies, sociology, anthropology, and social policy. Its representation, identity, and diversity have been reverenced, stereotyped, and vilified from the days of slavery to our own time. The black family knows no single location, since family reunions and genetic-ancestry searches testify to the spread of family members across states, nations, and continents. Not only are individual black families diasporic, but Africa and the diaspora itself have been long portrayed as the black family at large. While the role of the black family has been described by some as a microcosm of the entire race, its complexity as the “foundation” of African American life and history can be seen in numerous debates over how to represent its meaning and typicality from a historical perspective—as slave or free, as patriarchal or matriarchal/matrifocal, as single-headed or dual-headed household, as extended or nuclear, as fictive kin or blood lineage, as legal or common law, and as black or interracial, etc. Variation appears, as well, in discussions on the nature and impact of parenting, childhood, marriage, gender norms, sexuality, and incarceration. The family offers a rich tapestry of images for exploring the African American past and present. To learn more visit #ASALH or